Before we get to that process, we need to address our equipment. Like anything, it is essential to have the right tools for the job. We are currently using a mirrorless camera with a wide angle, zero distortion lens. This means that we can fit more of the room into the shot than you could with a cell phone or point and shoot camera, and, importantly, capturing that shot with straight vertical lines. No fisheye! In addition to the camera and lens, lighting is a crucial part of a quality photo. Built in flashes just aren’t powerful enough or versatile enough to be placed in the necessary position for certain shots. We use multiple high powered and remotely triggered speedlights to light our shots.
So, how do we do it? Without giving away our trade secrets, it comes down to how we process the photos in post production. We use Adobe Creative Cloud apps like Lightroom and Photoshop. We take multiple shots of the same composition and blend them together in a way that shows the exterior and interior equally well. It is very important in this process to keep the true colors of a room which normally would get lost due to the sun’s ambient effect on a room. At this point, we do any retouching that may need to be done. We add things like fires in fireplaces, images onto blank TVs as well as removing cosmetic imperfections. It can be a fine line between making a photo look its best and misrepresenting a house. We are careful to not cross that line but are experts in being able to make a house look it’s best in a state that doesn’t misrepresent it. We then enhance the photo to really make it pop.
Obviously, this is process takes longer than simply hitting a button to put a filter on and brighten a photo but the results of our process are far superior. After hundreds of photos processed, we’ve gotten quite fast at doing this and often can deliver our outstanding photos the next day to our clients. But, why does all this matter? It matters because you only have one chance to make a first impression on a perspective buyer. Don’t take the chance that a buyer scrolls right past your listing because the photos don’t catch his/her eye. Let AA Aerial Imaging deliver the best quality photos for your listing.